
"While the research showed that customers preferred the Frontier brand, they also expressed a strong loyalty to both brands based on affordability, convenience, destinations and delivery of a differentiated experience. As we work to integrate these two brands into a unified Frontier Airlines, you can expect to see a lot of influence from the Midwest brand," said Republic Airways Chairman, CEO, and President Bryan Bedford. So far, this includes retaining Midwest's signature chocolate chip cookies and adding a badger to Frontier's fleet to represent Wisconsin.